Privacy policy

CHOI BOYS LTD – PRIVACY POLICY

Last Updated: 13 July 2025

Introduction

At Choi Boys Ltd, we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and share your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and, where relevant, applicable international laws (e.g., CCPA).

Choi Boys Ltd is the “data controller” for the purposes of this policy. If you have any questions, please contact us at:
choiboysco@gmail.com

What Personal Information We Collect

When we say “personal information,” we mean any data that identifies or can reasonably be linked to you. We may collect or process the following categories of data:

  • Identity Data – Name, username, date of birth
  • Contact Data – Email, phone number, billing/shipping address
  • Account Data – Preferences, logins (if applicable), settings
  • Transaction Data – Orders, payment details, discounts used
  • Device & Technical Data – IP address, browser type, device identifiers, operating system, cookies
  • Usage Data – Page visits, search terms, time on site, shopping behaviour
  • Marketing Data – Email/SMS preferences, responses to campaigns
  • Social Data – Information from interactions on our social channels (e.g. Instagram)

We do not collect sensitive data (e.g. ethnicity, health) or knowingly collect data from minors.

Where We Get Your Data (Sources)

We collect personal information from:

  • You directly, when you browse, register, make a purchase, or contact us
  • Automatically, through cookies and device tracking when using our website
  • Shopify, which hosts our store and processes your transactions
  • Marketing platforms (e.g. Klaviyo) and analytics providers (e.g. Google Analytics)
  • Third-party services, including couriers and fulfilment partners
  • Social media platforms, when you interact with our accounts

How We Use Your Data

We use your personal information to:

  • Fulfil orders and deliver products
  • Process payments securely
  • Manage customer service inquiries
  • Understand how our website is used and improve the shopping experience
  • Send marketing emails, if you’ve opted in
  • Detect fraud and secure our platform
  • Comply with legal obligations (e.g. accounting, tax)

Legal Bases for Processing:

  • Contractual necessity – e.g. fulfilling your order
  • Legal obligation – e.g. keeping business records
  • Legitimate interest – e.g. analysing usage, remarketing to past customers
  • Consent – e.g. when you sign up for newsletters

Disclosure of Your Data

We may share your data with:

  • Shopify, our ecommerce platform provider
  • Payment processors, such as Shopify Payments and PayPal
  • Courier and fulfilment providers
  • Marketing and analytics tools, like Klaviyo and Google Analytics
  • Professional advisers, such as lawyers and accountants
  • Government bodies, if legally required
  • Third parties for legal reasons or in the event of a business sale or merger

We do not sell your data. Where required, we use data processing agreements with our service providers.

Relationship with Shopify

Our store is hosted on Shopify. Shopify also collects and processes data about your interactions with our site, including for advertising and analytics. In these cases, Shopify acts as an independent data controller.

To learn more, visit:
Shopify’s Privacy Policy
Shopify’s Privacy Portal

International Transfers

Your data may be processed outside the UK or EEA (e.g. by Shopify servers or fulfilment tools). In such cases, we rely on lawful safeguards like Standard Contractual Clauses (SCCs) or data adequacy decisions.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion ("right to be forgotten")
  • Withdraw consent (if processing is based on consent)
  • Object or restrict certain processing activities
  • Receive a copy of your data in a portable format
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local authority
  • Appoint an agent to act on your behalf (e.g. under CCPA rules)

To exercise your rights, email us at choiboysco@gmail.com. We may need to verify your identity before responding.

Data Retention

We retain your personal data only as long as necessary for the purposes listed in this policy, or as required by law. Factors include order history, legal compliance, or unresolved disputes.

Security

We take appropriate technical and organisational measures to secure your data, but no method of transmission is 100% secure. Please avoid sharing sensitive personal data via email or other unsecure channels.

Children’s Data

Our services are not intended for children under the age of majority. We do not knowingly collect data from children. Parents may contact us to request deletion of any data accidentally collected.

Cookies

For details on cookies and how to manage them, please refer to our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, law, or our business. We will update the effective date and notify users where required.

Contact Us

choiboysco@gmail.com
Choi Boys Ltd
Unit A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom

 

CHOI BOYS LTD – COOKIE POLICY

Last Updated: 13 July 2025

What Are Cookies?

Cookies are small text files stored on your browser or device to help websites work more efficiently. They enable websites to remember user preferences and activity, improve site functionality, and gather analytical insights.

Types of Cookies We Use

  • Essential Cookies: These are required to operate our website, including enabling secure checkouts, logging in, and accessing account areas.
  • Analytics Cookies: These help us understand how users interact with our site so we can improve the user experience. Data collected is anonymised.
  • Marketing Cookies: These track browsing habits and are used to deliver more relevant advertising across websites and social media platforms.

Cookie Consent

We ask for your consent before using non-essential cookies (analytics and marketing). This consent is collected via our Shopify cookie banner when you first visit our website.

Managing Cookies

You can control or delete cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored
  • Delete all or specific cookies
  • Block third-party cookies
  • Block all cookies (though this may affect website functionality)

For more control over your cookie preferences, visit the support page of your browser. You can also opt out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. The updated version will always be available on our website with the effective date at the top.

Contact Us

If you have any questions about how we use cookies or how to manage your preferences, you can contact us at:

Choi Boys Ltd
Unit A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE
Email: choiboysco@gmail.com